Blogs | Dress Me Up NY

Introduction Imagine a prospective customer clicking through Google search results only to be greeted by a glaring “Not Secure” warning in their browser’s address bar. That moment of hesitation—or outright exit—can orphan your site from valuable traffic and conversions. In today's digital landscape, this risk underscores why even a simple audit or “https: Review” can be the difference between being viewed as trustworthy or being dismissed as outdated. At its core, an audit of HTTPS usage in SEO …